Wisconsin Badgers Apparel & Sweatshirts

Go Badgers In University of Wisconsin Apparel

Make a bold statement this season with University of Wisconsin shirts that blend Badger energy with everyday ease. Johnnie‑O’s collection brings together crisp design details and durable, easy-to-wear fabrics—ideal for game days, campus strolls, or coffee runs. Speaking of, check out our Coffee Run Collection for easy-to-throw-on pieces that are both effortless and polished.

University of Wisconsin Sweatshirt That Says U-Rah-Rah

Stay warm without sacrificing fandom in a University of Wisconsin sweatshirt that proudly screams U‑Rah‑Rah. Soft, structured, and decorated with bold Badger lettering, this sweatshirt is made for chilly stands and cozy lounging alike. Effortlessly pull it on for instant team pride wrapped in comfort. Style it with any one of our moccasins for an ultra comfy look.

Discover Your Favorite University of Wisconsin Clothing

Explore a lineup of University of Wisconsin spirit wear that’s anything but ordinary. From relaxed tees to standout tops, each piece is infused with Badger pride and built on premium fabrics that feel as good as they look. Whether you're cheering on the team or heading out for the day, these are your go-to Wisconsin staples. Check out our loafers & boots for the complete look.