18_JO_images new5
FRIENDS OF
 JOHNNIE-O
BILL'S MUST-HAVE LIST
BILL JOHNSON
Bill is not only a great friend of our Chief of Merchandising, Chris Knott, but a highly sought after Sports Agent and the President of Sports Trust Advisors. Bill and Chris met while attending East Carolina University and working at a local retail store. Since then, Bill has entered the business of sports, starting his career with the NBA’s Orlando Magic where he helped negotiate corporate sponsorships.  During this time, he discovered the lack of representation for professional athletes and began to provide guidance.  He is still negotiating contracts, but now for NFL players and remains a powerhouse in the sports business.